The CruiZer is a clever fusion of sporty energy and lifestyle elegance. Neither round
nor square, its distinctive cushion shape is defined by edgy, stylish lines that appeal
to all tastes. Available in various sizes, movements, and functions, with a range of
colors and materials, it consistently embodies a relaxed mindset, a thirst for escapism,
and a desire to embrace life to the fullest.

A contemporary and sophisticated timepiece, the CruiZer draws inspiration from the
world of motorsports, boldly charting its own course. Free from constraints, it opens
up new horizons of freedom, showcased in its innovative container-based case
construction. Leading this vision is Loris Strom, son of Daniel Strom, who represents
the third generation of this legendary watchmaking family.