CRUIZER COLLECTION

The CruiZer is a clever fusion of sporty energy and lifestyle elegance. Neither round nor square, its distinctive cushion shape is defined by edgy, stylish lines that appeal to all tastes. Available in various sizes, movements, and functions, with a range of colors and materials, it consistently embodies a relaxed mindset, a thirst for escapism, and a desire to embrace life to the fullest.

A contemporary and sophisticated timepiece, the CruiZer draws inspiration from the world of motorsports, boldly charting its own course. Free from constraints, it opens up new horizons of freedom, showcased in its innovative container-based case construction. Leading this vision is Loris Strom, son of Daniel Strom, who represents the third generation of this legendary watchmaking family.